@book{3694,
	author = {Cateora, Philip R. X. and Gilly, Mary C.},
	title = {Marketing internacional /},
	publisher = {McGraw-Hill Interamericana,},
	year = {2014.},
	series = {McGraw-Hill Education},
	address = {México, D.F. :},
	edition = {Decimosexta edición}
}