@book{355,
	author = {Clow, Kenneth E. and Baack, Donald},
	title = {Publicidad, promoción y comunicación integral en marketing /},
	publisher = {Pearson, },
	year = {2010.},
	address = {México :},
	edition = {4a. ed.},
	url = {https://isae.metabiblioteca.org/cgi-bin/koha/opac-retrieve-file.pl?id=45a9879e14cd03d075723b284480ac4a}
}