00746nam a22002417a 4500 OSt 20210918143004.0 120922b2009 mx |||||||||| 00| | eng d 978-970-10-7277-6 spa Pa-ISAE 658.83 Ze37 e.1 Zeithaml, Valarie A. 5348 Marketing de servicios / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler 5a. ed. México : Mc Graw Hill, 2009 709 páginas ; 27cm. Plan de Estudios en Mercadotecnia 4704 Marketing 821 Mercadeo Calderón Dávalos, Juan Pablo 5351 Revisión técnica López Espinosa, Irma 5352 ddc BK 350 350 0 0 ddc 0 0 GEN SCP SCP GEN 2011-08-30 1 658.83 Ze37 e.1 92821 2019-05-06 00:00:00 2019-05-06 1 BK 0 0 ddc 0 0 GEN SDC SDC GEN 2012-12-17 0 658.83 Ze37 e.1 0078D 2012-10-17 00:00:00 1 BK 0 0 ddc 0 0 GEN SSV SSV GEN 2012-10-23 0 658.83 Ze37 e.1 0153S 2012-10-23 00:00:00 1 BK