@book{347,
	author = {Benassini, Marcela.},
	title = {Introducción a la investigación de mercados :},
	publisher = {Pearson Educación,},
	year = {2009.},
	address = {México [etc] :},
	edition = {2a. ed.},
	url = {https://isae.metabiblioteca.org/cgi-bin/koha/opac-retrieve-file.pl?id=f04e24e678370255ee5cae1be8c68d05}
}