@book{343,
	author = {Lane Keller, Kevin},
	title = {Administración estratégica de marca :},
	publisher = {Pearson, },
	year = {2008.},
	address = {México :},
	edition = {3a. ed.},
	url = {https://isae.metabiblioteca.org/cgi-bin/koha/opac-retrieve-file.pl?id=9ec18814207c5ce482aed909689b5199}
}