@book{342,
	author = {Malhotra, Naresh K.},
	title = {Investigación de mercados /},
	publisher = {Pearson, },
	year = {2008.},
	address = {México :},
	edition = {5a. ed.},
	url = {https://isae.metabiblioteca.org/cgi-bin/koha/opac-retrieve-file.pl?id=cddd7894d157dea918bc50a9db67aa62}
}