@book{339,
	author = {Stanton, William J. and Etzel, Michael J.},
	title = {Fundamentos de marketing /},
	publisher = {Mc Graw Hill,},
	year = {2007.},
	address = {México :},
	edition = {14a. ed.},
	url = {https://isae.metabiblioteca.org/cgi-bin/koha/opac-retrieve-file.pl?id=a9fbe8ff75ad50b145eb90c8d133f133}
}