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  <titleInfo>
    <title>!El cliente manda!</title>
    <subTitle>La importancia de la cadenas de abastecimiento en la satisfacción de sus necesidades</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Blackwell, Roger D.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Stephan, Kristina</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">ck</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Colombia</placeTerm>
    </place>
    <publisher>Norma</publisher>
    <dateIssued>2002</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <extent>368 páginas ; 23 cm.</extent>
  </physicalDescription>
  <note> Estrategias para el éxito</note>
  <subject>
    <topic>Administración de mercadeo</topic>
  </subject>
  <subject>
    <topic>Administración de ventas</topic>
  </subject>
  <subject>
    <topic>Relaciones con los clientes</topic>
  </subject>
  <subject>
    <topic>Servicio al cliente</topic>
  </subject>
  <subject>
    <topic>Liderazgo</topic>
  </subject>
  <subject>
    <topic>Mercadeo</topic>
  </subject>
  <classification authority="ddc">658.81 B568 e.2</classification>
  <identifier type="isbn"> 958-04-6890-7</identifier>
  <identifier type="issn"/>
  <recordInfo>
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    <recordCreationDate encoding="marc">120921</recordCreationDate>
    <recordChangeDate encoding="iso8601">20210918130156.0</recordChangeDate>
    <languageOfCataloging>
      <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
    </languageOfCataloging>
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