@book{3169,
	author = {Lambin, Jean-Jacques},
	title = {Dirección̤ de marketing :},
	publisher = {McGraw Hill,},
	year = {2009.},
	address = {México, D.F. :},
	edition = {2a ed.},
	note = {Traducción de: Market-driven management: strategic and operational marketing.},
	url = {https://isae.metabiblioteca.org/cgi-bin/koha/opac-retrieve-file.pl?id=ca8525fd724c92c5411e32ae3228817d}
}