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  <titleInfo>
    <title>Empresa ganadoras y empresas perdedoras</title>
    <subTitle>los 4 secretos del éxito empresarial sostenible y por qué algunas fracasan</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Marcus, Alfred Allen</namePart>
    <namePart type="date">1950-</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
    <role>
      <roleTerm type="text">autor</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Buitrago Valencia, Affán</namePart>
    <role>
      <roleTerm type="text">traductor</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">ck</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Bogotá</placeTerm>
    </place>
    <publisher>Grupo Editorial Norma</publisher>
    <dateIssued>2006</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <language objectPart="translation">
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xvii, 475 páginas : il. ; 23 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">/ Alfred A. Marcus; traductor Affán Buitrago Valencia</note>
  <note>Título original: Big Winners and Big Losers: The 4 Secrets of Long-Term Business Success and Failure</note>
  <subject authority="LEMB">
    <topic>Éxito en los Negocios</topic>
  </subject>
  <subject authority="LEMB">
    <topic>Administración Industrial</topic>
    <topic>estudio de casos</topic>
  </subject>
  <subject authority="LEMB">
    <topic>Planificación Estratégica</topic>
  </subject>
  <subject authority="LEMB ">
    <topic>Toma de Decisiones</topic>
  </subject>
  <subject authority="LEMB">
    <topic>Fracasos Comerciales</topic>
  </subject>
  <classification authority="ddc" edition="20">958.409 M334</classification>
  <identifier type="isbn">958-04-9667-6</identifier>
  <recordInfo>
    <recordContentSource authority="marcorg">ISAE Universidad</recordContentSource>
    <recordCreationDate encoding="marc">230105</recordCreationDate>
    <recordChangeDate encoding="iso8601">20230802204950.0</recordChangeDate>
    <languageOfCataloging>
      <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
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