@book{2501,
	author = {Lamb, Charles W},
	title = {Marketing /},
	publisher = {Cengage Learning Editores,},
	year = {2011.},
	address = {México :},
	edition = {11a. edición.},
	url = {https://isae.metabiblioteca.org/cgi-bin/koha/opac-retrieve-file.pl?id=d9d27c534e30f88955f2b3f9830e3501}
}