@book{2429,
	author = {Tellis, Gerard J. },
	title = {Estrategias de publicidad y promoción /},
	publisher = {Pearson Educación,},
	year = {2002.},
	address = {Madrid :},
	url = {https://isae.metabiblioteca.org/cgi-bin/koha/opac-retrieve-file.pl?id=eb92e476526c0db74c47d33c6beccc43}
}