<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Fundamentos de marketing</title>
  </titleInfo>
  <name type="personal">
    <namePart>Hernández Garnica, Clotilde</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Estrada, Adriana</namePart>
  </name>
  <name type="personal">
    <namePart>Ramos Solano, María de los Ángeles</namePart>
  </name>
  <name type="personal">
    <namePart>Palomar Fuentes, María del Pilar</namePart>
    <role>
      <roleTerm type="text">Revisión técnica</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="">Libros electrónicos.</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">mx</placeTerm>
    </place>
    <place>
      <placeTerm type="text">México</placeTerm>
    </place>
    <publisher>Pearson Educación</publisher>
    <dateIssued>2009</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <extent>506 páginas.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Clotilde Hernández Garnica, Claudio Alfonso Maubert Viveros</note>
  <subject authority="lcsh">
    <topic>Marketing</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Mercadotecnia</topic>
  </subject>
  <identifier type="isbn">978-607-442-287-0</identifier>
  <identifier type="uri">https://isae.metabiblioteca.org/cgi-bin/koha/opac-retrieve-file.pl?id=44f0c8ff5c1b774d0c1e11bf23bb73a5</identifier>
  <location>
    <url>https://isae.metabiblioteca.org/cgi-bin/koha/opac-retrieve-file.pl?id=44f0c8ff5c1b774d0c1e11bf23bb73a5</url>
  </location>
  <recordInfo>
    <recordContentSource authority="marcorg"/>
    <recordCreationDate encoding="marc">211125</recordCreationDate>
    <recordChangeDate encoding="iso8601">20240209153047.0</recordChangeDate>
    <languageOfCataloging>
      <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
    </languageOfCataloging>
  </recordInfo>
</mods>
