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  <titleInfo>
    <title>Investigación de mercados</title>
    <subTitle>En un ambiente de información digital</subTitle>
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    <namePart>Hair, Joseph F.</namePart>
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    <namePart>Bush,  Robert P.</namePart>
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  <name type="personal">
    <namePart>Ortinau, David J.</namePart>
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  <name type="personal">
    <namePart>Cavazos Arroyo, Judith</namePart>
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  <name type="personal">
    <namePart>Trujillo León, María Andrea</namePart>
    <role>
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  <genre authority="">Libros electrónicos.</genre>
  <originInfo>
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    <place>
      <placeTerm type="text">México</placeTerm>
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    <publisher>McGraw-Hill</publisher>
    <dateIssued>2010</dateIssued>
    <edition>Sexta edición.</edition>
    <issuance>monographic</issuance>
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  <language>
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  <physicalDescription>
    <extent>678 páginas.</extent>
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  <note type="statement of responsibility">Joseph F. Hair, Robert P. Bush, David J. Ortinau</note>
  <subject authority="lcsh">
    <topic>Investigación de mercados</topic>
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  <subject authority="lcsh">
    <topic>Mercadotecnia</topic>
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  <identifier type="isbn">978-607-15-0290-2</identifier>
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