@book{2289,
	author = {O'Guinn, Thomas C. and Treviño Rosales, Magda Elizabeth},
	title = {Publicidad y promoción integral de marca /},
	publisher = {Cengage Learning,},
	year = {2013.},
	address = {México :},
	edition = {Sexto edición.},
	url = {https://isae.metabiblioteca.org/cgi-bin/koha/opac-retrieve-file.pl?id=bed2dc7062b69acaeb3503d5579a930d}
}