@book{2220,
	author = {Mullins, John W.},
	title = {Administración de Marketing :},
	publisher = {McGraw-Hill, 2007},
	year = {2007.},
	address = {México, D.F. :},
	edition = {5 edición.},
	url = {https://isae.metabiblioteca.org/cgi-bin/koha/opac-retrieve-file.pl?id=121821c77b13af0110abbc4ab4c0798b}
}