@book{2120,
	author = {Businessweek},
	title = {Casos de Éxito en Marketing :},
	publisher = { McGraw-Hill,},
	year = {2007.},
	address = {México :},
	url = {https://isae.metabiblioteca.org/cgi-bin/koha/opac-retrieve-file.pl?id=91d1efdd7b1730b0d4defa85359b2666}
}