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  <titleInfo>
    <title>Marketing internacional</title>
  </titleInfo>
  <name type="personal">
    <namePart>Czinkota, Michael R.</namePart>
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  </name>
  <name type="personal">
    <namePart>Jasso Hernánd Borneville, Érika M</namePart>
    <role>
      <roleTerm type="text">Traducción</roleTerm>
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  <genre authority="">Libros electrónicos.</genre>
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    <place>
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    <publisher>Cengage Learning</publisher>
    <dateIssued>2008</dateIssued>
    <edition>8a ed.</edition>
    <issuance>monographic</issuance>
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  <language>
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  <physicalDescription>
    <extent>724 páginas</extent>
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  <note type="statement of responsibility">Michael R. Czinkota, Ilkka A. Ronkainen </note>
  <note>T�itulo tomado de la pantalla de inicio.</note>
  <note>International marketing 8th ed.</note>
  <note>Incluye bibliograf�ia e �indice.</note>
  <note>Plan de Estudios en Mercadotecnia</note>
  <subject authority="lcsh">
    <topic>Mercado de exportación</topic>
  </subject>
  <identifier type="isbn">9786074814743</identifier>
  <identifier type="isbn">6074814740</identifier>
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