@book{2015,
	author = {Czinkota, Michael R. and Jasso Hernánd Borneville, Érika M},
	title = {Marketing internacional /},
	publisher = {Cengage Learning,},
	year = {2008.},
	address = {Mexico :},
	edition = {8a ed.},
	note = {T�itulo tomado de la pantalla de inicio.},
	url = {https://isae.metabiblioteca.org/cgi-bin/koha/opac-retrieve-file.pl?id=3d9479bb6776f698e6545fdbf8e4039b}
}