@book{1978,
	author = {Solomon, Michael R. and Pineda Ayala, Leticia Esther},
	title = {Comportamiento del consumidor /},
	publisher = {Pearson Educacion,},
	year = {2008.},
	address = {México :},
	edition = {7a ed.},
	note = {Traducción de: Consumer behavior.},
	url = {https://isae.metabiblioteca.org/cgi-bin/koha/opac-retrieve-file.pl?id=6b4624468bbb669037cb39ff8ed622dd}
}