@book{1942,
	author = {David, Fred R. and Alba Ramírez, Verónica del Carme,},
	title = {Conceptos de administración estratégica /},
	publisher = {Pearson,},
	year = {2013.},
	address = {México :},
	edition = {14 ed.},
	url = {https://isae.metabiblioteca.org/cgi-bin/koha/opac-retrieve-file.pl?id=ec04141ba4388a1f58b4da9276c789d7}
}