@book{1933,
	author = {Kotler, Philip and Keller, Kevin Lane},
	title = {Dirección de marketing /},
	publisher = {Pearson Educación,},
	year = {2012.},
	address = {Naucalpan de Juárez :},
	edition = {14a. ed.},
	note = {Índices},
	url = {https://isae.metabiblioteca.org/cgi-bin/koha/opac-retrieve-file.pl?id=e9b75e81b190e5ac5a645b0a063c0dbd}
}