@book{1927,
	author = {Armstrong, Gary and Kotler, Philip},
	title = {Fundamentos de Marketing /},
	publisher = {Pearson Educación,},
	year = {2013.},
	address = {México :},
	edition = {11th ed.},
	url = {https://isae.metabiblioteca.org/cgi-bin/koha/opac-retrieve-file.pl?id=f8031a896b65da99a8ac1363cc6ad0e7}
}