@book{1915,
	author = {Ferrell, O. C., and Hartline, Michael D.,},
	title = {Estrategia de marketing /},
	publisher = {Cengage Learning,},
	year = {2012.},
	address = {México :},
	url = {https://isae.metabiblioteca.org/cgi-bin/koha/opac-retrieve-file.pl?id=a47f48d53419c3acd9fe95bf8541d24a}
}