@book{1906,
	author = {Kotler, Philip},
	title = {Marketing /},
	publisher = {Pearson Educación,},
	year = {2012.},
	address = {México :},
	edition = {14ª ed.},
	url = {https://isae.metabiblioteca.org/cgi-bin/koha/opac-retrieve-file.pl?id=b09bb8264f66b243c3cb494e6a3e2d2b}
}