@book{1851,
	author = {Arens, William F. and Weigold, Michael F.,},
	title = {Publicidad /},
	publisher = {Editorial McGraw-Hill,},
	year = {2008.},
	address = {México, D. F. :},
	edition = {11a ed.},
	note = {"25 ed. de aniversario."--Cubierta.},
	url = {https://isae.metabiblioteca.org/cgi-bin/koha/opac-retrieve-file.pl?id=4f0a3eabfe89869e4152146d5bf0682a}
}